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Brand Licensing
Building and managing licensing programs for entertainment, character, lifestyle and consumer brands.
Global Licensing & Strategic Partnerships
Licentra Global helps brands and intellectual property owners unlock new commercial opportunities through licensing, partnerships and international market expansion.
About Licentra Global
Licentra Global is a Dubai-based licensing and business development agency supporting brands, rights holders and commercial partners across global markets.
We combine strategic thinking, regional knowledge and an international network to identify the right licensees, categories, retailers and partnerships for every brand.
Discuss an opportunity →What We Do
From representation and negotiation to activation and expansion, we support the full licensing journey.
Building and managing licensing programs for entertainment, character, lifestyle and consumer brands.
Transforming intellectual property into sustainable revenue through category, partner and territory strategies.
Helping international brands enter MENA, GCC, Africa, Turkey and other high-potential markets.
Connecting rights holders with licensees, manufacturers, retailers, distributors and media partners.
Digital Brand Growth
Building a powerful online brand requires consistency, strategy and precision. We manage the complexities of digital execution so you can focus on running your business.
Expert execution for brands that already have content and want stronger reach, consistency and impact.
A hands-off solution for businesses looking to build an active, consistent and engaged online community.
Put your brand directly in front of the audiences most likely to engage, visit and convert.
Keep your brand active and top-of-mind.
Platform-focused execution without the daily operational stress.
Content, engagement and advertising designed around business results.
Grow Across MENA
Whether you own a brand looking to expand or you are a business searching for the right licensing opportunity, Licentra Global helps create the right connections across the Middle East.
For Brand & IP Owners
Looking to grow your brand or intellectual property across the Middle East? Licentra Global connects rights holders with potential licensees, retailers, distributors and strategic partners across the region.
Discuss RepresentationFor Businesses & Licensees
Looking for the right brand or IP for your next product, promotion or retail activation? Tell us what you are looking for and we will explore suitable opportunities through our international network.
Tell Us What You NeedOur Focus
Commercial strategies tailored to each property, audience and territory.
Founder
Moayyad is an international licensing and business development executive with more than 15 years of experience across the Middle East, Africa, Turkey and global markets.
He specializes in brand licensing, intellectual property monetization, entertainment, media, strategic partnerships and commercial market expansion.
Contact
Contact Licentra Global to discuss brand representation, licensing, partnerships or international expansion.